Freelance Work Continued…

Compromising your work is kind of rough. Being a designer, you know what looks best but sometimes the client has many suggestions that are “necessary” and “important.” For this project, I did not agree with all the changes and tweaks that were asked for but if the client was happy on this particular work, so was I. If it put money in the pocket, I am willing to do it. Here is what they wanted and so I provided. 

Lets evaluate the logo I made for this Austin start-up company.

The clients “must-haves” did not make it easy to be simple. Simplicity is absolutely lacking here. Yet, I’d say memorability is high thanks to the weirdness of the brand. You shall forever be haunted by this cross-dressing leprechaun. It definitely fits with the location. Austin is all about being weird and out there. I wish them the best of success and hope I put them one step closer to successful branding efforts.


Client Work

No matter how well you know logos, how simple you want to design them, sometimes a client comes along and asks for something very specific. When a client is specific, you are able to deliver exactly what they are looking for but it may be a little in-depth for your liking.  I was approached to design a logo for a start-up Taco delivery service here in Austin and they were very specific. They wanted a cross-dressed leprechaun, riding a Vespa scooter, with a delivery bag, with it’s skirt flying in the wind exposing its underwear. So I gave them just that. Not extremely simplistic but how could I be with those recommendations?

If anything, I’m sure it got a laugh or two.

Logo redesign of my own.

For my Portfolio class, I am doing a campaign on Fredi & Sons Bathrobes. Their logo is, to put it frankly, lacking. The “&” sign is a little too outrageous and my partner and I are not digging the font of the words. For this reason, a logo redesign is in effect. I am still at the beginning phases so do not label me as the worst logo maker ever quite yet. Here is the process so far. It is not where it needs to be but it is making pushes from the original.

The Original:

Step 2:

Step 3:

I’m still in the process of bettering it. Please send me feedback if you have any suggestions/questions/complaints.


Inspiration Post

This post is dedicated to inspiring. I am going to throw creativity at you and you will in-turn thank me. View, relax, and be inspired.

The more random logos you look at, the better idea you will have of what you like and do not like. Looking at countless examples of logo work is a big part of becoming more familiar with logo design. So keep looking, keep checking out my blog, and get logolized.

Interests of the author.

Sure, I have a huge passion for advertising. Sure, I love design. Sure, I love logos. You could have easily figured this out by viewing a couple of my blog entries. But it may surprise you that I actually have other interests as well. Basketball is one of them. I am a huge fan of the NBA so I thought I would blog about it. The NBA logo was based off of a great player by the name of Jerry West. His silhouette is sadly known much better than he is with fans today. But I want to check out the evolution of some of my favorite team’s logos. Bare with me as this post is more for me than anything.

Being a Houston native, lets check out the Houston Rockets over the years. The 72′-95′ is my personal favorite.

The Heat made a smart update though these old logos truly bring back good memories.

Some changes more drastic than others.

Some teams have been around a while.

While some get more complicated each year. Horrible logo etiquette.

Thanks for your patience during my trip down logo-memory-lane. I’ve got to jet and go watch the game.

Dirty Minds

When creating a logo, please examine it closely and make sure that it avoids a negative connotation in the viewers mind. Think dirty and if you can associate something with it, START OVER. Let me explain through visuals.

Archdiocesan Youth Commission


Office of Government Commerce

Arlington Pediatric Center

Institute Of Oriental Studies

Just trust me. That is not the kind of buzz you want about your brand.

Think dirty while you examine your work and scrap it if you laugh.

First Logo Redesigns of 2012

Once in a while, as stated before, logos need a revamp. Some have done just that to start of 2012. We have dived into the new JCPenney logo on a previous date and this is one that has made the steps necessary. It was ok, not too many improvements. American Red Cross has also made a change. Before they had the symbol for emergency and now it is more of an icon. Not too shabby of a job if I do say so myself. It is still kept simple.

Windows has confused me a bit. Their multi-color logo is extremely recognizable so to ditch that… not so sure it is a good idea. But simplicity definitely struck home with this one.

And with Jaguar, I am pleasantly surprised that moving away from simplicity actually works in this case. I feel like it has brought new life to the logo.

I’m sure many more logo revamps are to come this year. When brands are being revamped, yours better not get left behind in the game.