Because everything is going online and mobile, so will this post. We are all familiar with apps. We interact with them daily. Some more than others. What do they all have in common? They all have icons. So I thought we would review some app logos.
Do you know what logo this is? It is the app for Whole Foods. I like the simplicity of it and really boiling down Whole Foods to its essence BUT I did not recognize it from looking at it. This loss of recognition downgrades the simplicity this app logo provides.
This app logo is for RemotePad where you can control your mouse with your phone. Why you need that, I do not know. I enjoy the moving mouse graphic but from a glance it looks like a bunch of trees in snow.
This has to be a joke. Robert Andrew Salon and Spa was out of their mind when they thought any consumer would be able to read this on a small mobile screen. But not as much of a joke as this next one.
If this app was on my screen, I would quickly delete it even if it turned my phone into a microwave and cooked me meals. If I am scrolling through the app store, I might stop at this one. To Laugh! And then move on.
Haha clever concept. This bathroom locator is pretty funny but the background blue lines flying in at all directions is making it a little bit too crazy for my liking.
Look at your phone and see what icons are done poorly on your phone. Which are done great?
Brands, from brands, from brands. This post is not necessarily about logos as it is about an exciting visual of logos called The Illusion of Choice. So I will post it, let you “awe” about it, and continue with how awesome I think this is.
This allows us to see where all these brands we interact with everyday came from. Truth is, we are not choosing one brand over the other most of the time. The competition sparks sales. These are all smart and successful powerhouses. There is no need to say you cannot have preference for one product over another but all that money and industry is probably dominated by these super corporations. Blows….my….mine. A bit funny that Pepsi owns A&W fast food restaurants, but the A&W soft drink is owned by Kraft. The biggest surprises here for me are detergents, toothpastes, and gum.
This is interesting. I think so. You think so. End of post.
Logos are found on polo shirts, signage, ads, cars, and all other sorts of things. Some are on things that they shouldn’t be. Like a pizza for instance. The National Basketball Association signed a licensing agreement with companies for placing their logos on edible items… Really? Putting a logo of your favorite team on your pizza sounds ridiculous but not as ridiculous as paying 5 extra dollars to do so. Would anybody really do this? Maybe its just me, but eating a logo does not sound appealing, especially ones with unappetizing colors. If an M&M counts, that is probably the only logo I would eat. Instead of me trying to decide how you feel about this, I’ll let you form your own opinions.
So I’ve posted random creative logo examples before. This is not because I cannot think of a blog to right but because I think it is very important to expose the mind to different types of logos. What gets attention and what does not? Color schemes, illustrations, look-and-feel? Lets get weird, cool, and innovative, which are all practically the same thing.
Mr. Couch cracks me up… if that is what they were going for. Hopefully they arn’t a professional furniture company. If so… sorry?
After viewing some of my work, I was approached again to design a logo for an up-and-coming car speaker company. The company is called SoundCannon. To brainstorm, I am going to fill my blog with other sound logos to give me inspiration. Later on in my blog, I will unveil the work I came up with after analyzing other logos and implementing certain aspects into my own. Feel free to comment what is working and what is not.
So most of these are pretty terrible but inspiration is inspiration. If anything else, at least I see what not to do.
This is the only one I am a fan of.
No others really…
Compromising your work is kind of rough. Being a designer, you know what looks best but sometimes the client has many suggestions that are “necessary” and “important.” For this project, I did not agree with all the changes and tweaks that were asked for but if the client was happy on this particular work, so was I. If it put money in the pocket, I am willing to do it. Here is what they wanted and so I provided.
Lets evaluate the logo I made for this Austin start-up company.
The clients “must-haves” did not make it easy to be simple. Simplicity is absolutely lacking here. Yet, I’d say memorability is high thanks to the weirdness of the brand. You shall forever be haunted by this cross-dressing leprechaun. It definitely fits with the location. Austin is all about being weird and out there. I wish them the best of success and hope I put them one step closer to successful branding efforts.
No matter how well you know logos, how simple you want to design them, sometimes a client comes along and asks for something very specific. When a client is specific, you are able to deliver exactly what they are looking for but it may be a little in-depth for your liking. I was approached to design a logo for a start-up Taco delivery service here in Austin and they were very specific. They wanted a cross-dressed leprechaun, riding a Vespa scooter, with a delivery bag, with it’s skirt flying in the wind exposing its underwear. So I gave them just that. Not extremely simplistic but how could I be with those recommendations?
If anything, I’m sure it got a laugh or two.